While we were shooting the Pedal pilot, Amanda and I went to the Panda Express, in Davis, with Aaron, the on-sight producer, the three of us were standing in line when Aaron started to say something along the lines of not liking the word "organic".

At first I had to hold back - but while he went on, I started to see his point. His argument wasn't that he preferred non-organic food over organic, it was that there should be a better word used to label the differences. I think he's onto something...

The word 'Organic' requires too much explaining - the reasons it is unique aren't punch-you-in-the-face obvious.

I propose we specify with each different food, for example: instead of organic-beef, we just put a bit label on it that reads "Shit Free Beef". You could have all kinds of labels for cows and dairy, why is it so taboo to mention the FDA approved levels of blood & puss in milk? Put a big label on the milk jug that reads "No Blood & Puss".


Some things aren't as easy to label - there really isn't a short quip about the genetically modified seeds and foods that are apparently, according to the food corporations, too unique to go un-patented, but normal enough to not be tested or looked at by the FDA. That might not seem very scary at first glance, but when you start learning that the genes altered in foods, like tomatoes, are done so via viruses... then you start loosing your appetite.


From my perspective, if someone is standing in the freezer section of the grocery story, and they two different meats in-front of them, one that reads: "Shit Free" and another that avoids the topic... which do you think they'll reach for?


Anyone else have any other suggestions for specific food labels?